Click on image for sources
The speaker on our first morning was Michael Shamassian, president and owner of Shmaze Industries. His presentation was very inspiring. He talked about how his passion for colour began at 19 when he started painting cars for a living while attending college at the same time.
Fast forward, he is now in the business of coatings. Sunglasses, cell phones, laptops, even medical equipment.
When Diane Von Ferstenberg wanted her image on a cell phone her assistant told him ‘Just to warn you, she’ll throw it across the room if she doesn’t like it [the sample]’. When the sample did show up in her offices they said it was the first one she had not actually vaulted away from her.
Mike said he worked with one company on a stunning red for a product (some machine, I didn’t get what it was) that dentists would buy. They said because of that red, sales went up 60-70%.
He said choosing colour takes guts but can do amazing things for your business when you get it right.
Mike said designers will create this amazing palette of colours and in the end–and it happens all the time–the colour choices that make the cut are black, white and silver. When he asks the executives why? They respond “Because it’s safe”.
And of course, if you’ve been reading my blog, you’ll know the current trendy neutral is in actual fact not safe at all.
So what are the forecasted colours for 2015? I can’t tell you the exact shades, you have to be a member for that, but here’s the recap:
Turquoise is still a big colour going forward. Remember when I spoke to the Director of Design for Maxwell fabrics just a few weeks ago? She said, it’s almost becoming a staple colour, it’s so popular.
Muted soft, pearlized pinks are also on trend. Gold is so pretty with pink.
Black is of course on the palette but it’s chalky.
And gold is back. Brushed gold of course, not the shiny stuff from the 80’s. This is not news in the world of design but it sure takes a long time to stick even when it does arrive on the scene.
I recently had a client call me to say she had sourced unlacquered brass, drapery rods from New York. She wondered if I had a supplier here in Vancouver she could buy them from.
I assured her that such a current, trendy item could not be found in Vancouver. One of the biggest hardware suppliers in Vancouver didn’t even start carrying oil-rubbed bronze drapery rods until the trend was pretty much at the end of the 10 year cycle.
It’s why when I hear anyone say the grey trend is over I can’t help but smile. I’m sorry, I can’t help it, it takes so long for manufacturers of, let’s start with lighting (for example) to move from one major colour trend to another, there’s no way after 4 years, it’s suddenly over.
Terreeia and I at dinner last night in Palm Desert. (My bangs I cut myself, a little SHORT?)
Which colour/s are your favourite?
Just Blink Twice and It’ll be Black
Colour Trends are Important: Yay or Nay
If you would like to learn how to choose colour with confidence, become a True Colour Expert.