A year ago, I launched Interior Colour Solutions which was basically e-design and colour consulting. We were charging per colour, so if you needed a bedroom colour, or a main floor colour, or you needed some help with a backsplash or hardwood flooring, you could purchase what you needed a la carte.
So far I’m not making any money providing this service. If I didn’t have other, more profitable revenue streams I would probably be very happy with the $4000 – $5000 per month that we make, but if I focus only on this area, it simply pays for our time and we pretty much break even.
One day I even received an email from a reader who said it was too cheap and asked how I could possibly profit from providing this service. Eeeek, she was right!
A smart business owner would look at this element of my business and say ‘Just drop it, focus on other areas of your business that are making a profit’, but the reason why I can’t just kill it is because I can’t have an entire blog of almost 1500 posts, ebooks and courses that introduce people to the world of understanding undertones and then if they need help with colour, well suddenly, you’re on your own?
That didn’t seem like the right thing to do either.
So I consider it to be more like a public service than a profit center.
Here’s my problem. At the beginning of this month we switched up the a la carte menu and created ‘packages’ instead.
Most people needed more than what we were offering and it was confusing for Tricia to manage, so we decided to create packages instead and test it out.
So basically, if you need help with colours and tiles, countertops and want to have a classic kitchen you would buy this package.
We also introduced a package that we called ‘Inspired Room Refresh’ because I get so many questions and have conducted countless phone consultations with clients who need to re-decorate but they’re stuck. They don’t know where to start, don’t know which colour sofa to buy so instead of going shopping, they do nothing.
We wanted to keep it affordable so instead of charging $2000 and up for a room design like other sites, we priced it at $750.
Guess how many we have sold?
So I’m reaching out to you to get your feedback because obviously we need to change the offering but I’m just not sure what it should be.
I want to continue providing this service on this site as well as keep my talented virtual designer employed!
So I’d love your feedback. If you don’t feel comfortable posting a comment, just hit reply and let me know!
What do you need? What kind of design/decorating services would work for you?
One idea I had was from Mariana just this week, she said:
I am writing with a suggestion for your interior e-design services. Include a “save me from myself” review where the client would share her plans for a space and you would either approve it or suggest that some items/colors/finishes not be included. Sometimes just removing the offensive object(s) or following another suggestion would be enough and the consultation would be done. Other times the client may need additional advice, which would fall outside the scope of a simple review and that would mean additional consultations not included in the “save me from myself” review.
Here is the anecdote that inspired this suggestion. A couple months ago I partially remodeled my attic and purchased an interior paint color consultation from you. I wanted to add a color to a couple walls to highlight the geometry of the room because the slanted attic walls do not accommodate art. Tricia was extremely helpful and called me on the same day to let me know that I really should not break-up my small space with one more color. We talked briefly about my other choices for the attic and her confirmation that the color scheme (mascarpone walls, birch plywood, and tunsgate green on the floor) was not a horrible idea gave me the confidence to move ahead with the project.
This time the “save me from myself” consultation just happened and it was exactly what I needed. I would be surprised if many of your readers could not use it too. I will send you pictures of the attic when it is actually ready so you can see the outcome of your helpful advice. The construction is done but I still have not found the perfect kilim rug and am making pillow cases and remodeling some old ikea furniture to make it look less ikea.
So if you have clicked around, considered purchasing one of the e-consultations but did NOT. I would like to hear from you!
What were you looking for? What questions did you have that did not get answered enough so that you could make a decision?
What would you like to see instead?
I have successfully conducted literally hundreds of one-on-one consultations with so many of you over the years and this part of my business model I teach in my Specify Colour with Confidence workshops.
But there’s only one of me and my time is very limited especially when workshop season kicks in. I’m not even in my office for a full two week stretch until the end of November.
This week I’m at the Old Mill Inn in Toronto at another very expensive and intense training through my mastermind group which I will be sharing about in my upcoming workshops this season.
You’ll definitely want to spend three days with someone who’s spent literally $50,000 in on-line marketing courses in the past two years (me).
My colour workshop seems like a bargain in the end really.
The other area where you’ll save money when you spend time in training courses, is in areas you learn you shouldn’t be focused on.
I was about to spend $10,000 – $15,000 on analyzing analytics (and more) for my new website (coming up very soon), until I spoke to someone who said “No don’t focus on that right now, work on this instead, that’s more important for your business”.
To be able to narrow your focus and eliminate something off your ‘to do’ list that you thought you should be doing is almost as valuable as learning a new skill like mastering colour.
Which you can do at a Specify Colour with Confidence workshop near you! You’ll get instant colour confidence plus learn the business of colour and the easy way to see colour online which will be a game changer to quote many of my participants who come to my events.
Thanks in advance! xoxoxoxoxoxo (source)
And please help! I want to keep this e-consulting service alive on my website so any feedback you can give me would be soooo helpful!
Another piece of feedback that I would love is, if you remember, what were you looking for on the web that had you discover my site?
Basically I would love to hear how you found me, was it through a friend, something you searched? What was the first blog post you read? How long have you been following me?
I am in Toronto until Friday night writing for my new website and this knowledge would be super helpful too!
Thanks so much for your support, for following me, for being so engaged! Your comments are like oxygen to me and I appreciate every single one that you take the time to write!