I was having dinner with one of my best friends tonight and I mentioned my new website. 2 1/2 years ago when I launched my old one I was completely obsessed with it for about 3 months and it took up most of my time. Now that I’m swamped with work and creating my new 2.0 website which will have my portfolio, blog, Facebook fan page, Twitter, everything else all in one, I feel slightly overwhelmed.
Since my website will be all new, my branding is also changing and so far it looks like my entire blog header (above) will be toast as well. And everyone I talk to loves it and thinks it should stay (or at least the illustration should).
My friend said the illustration on my site was the best part of it. She said it makes her happy just looking at it. My partner said “That’s what I’ve been saying, but she won’t listen”. And here’s the thing, inside my new website which has tabs and bells and whistles, this header looks busy, so I understand that it might have to go.
Large companies spend hundreds of thousands of dollars on a new branding package. Then when it’s launched, people say “That’s so simple, I could have done that”. But that’s what makes good branding great in my opinion.
Anyway, I had a slight meltdown tonight and part of my little rant was this “It is so much easier to criticize something once it’s been created – but WAY harder to create something from nothing. Everyone has an opinion about my old header but no one understands the process of creating a new brand, the limitations you have when trying to fit something old into something new. (not unlike renovating or decorating your house) And that’s just because you’re not here, you are not the one sitting beside my designer saying “Change that, tweak that colour, cleaner, muddier, brighter, darker, ” That’s how detailed it has to be because colour is the most important part.
When I was a new designer, I was totally confronted when I was given an empty room to design. It all became so much easier when I defined what ‘my look’ was and could translate it into my clients home.
I once toured a show home that a Canadian celebrity designer had created, and it was beautiful. The designer I happened to be with, methodically and room by room, criticized and trashed pretty much everything. And in my head I was thinking “Where’s your show house that is so much better than this one?
And just in case you think I’m saying I don’t criticize? That’s not it at all. However as a creative person I understand the process of creating something from nothing in my own business so I have compassion for others that do the same thing. It’s also how I can appreciate a beautifully decorated room even if it’s not my taste.
How long did your website take from start to finish?