Ever wondered what the definition of News is? Years ago I read a book called Feeding the Media Beast written by Mark Mathis where I learned what it was. And this morning I opened the latest Veranda magazine for January/February and one of the first stories in the ‘New & Noteworthy’ section was that Kelly Wearstler had re-done a Viceroy hotel and the headline was ‘Shocking Neutrals at the Viceroy Hotel’.
‘. . . without a lipstick-pink or lizard-green anything in sight. . .’ said Veranda. In other words, neutrals are not new. But when Kelly Wearstler–who is otherwise famously known for dramatic colour–does them, it’s new.
It’s the same for shelter magazines. Ever noticed how rare it is to see ‘matched furniture sets’ in ‘high end’ designer magazines? A matching set of bedroom furniture? Three coffee tables in the living room that match? Matching dining room furniture? Because you don’t need a designer to help you run out and and buy a ‘matching’ set of furniture. You can do that on your own. So here is Rule #1:
Create a space that looks ‘collected’ and then that becomes ‘News’ for a magazine. That’s when they might deign to take a look at your photos.
At High Point in October, I attended a luncheon (on how to get published) which included an editor from Veranda Magazine who confirmed this. It’s why we see the same designers over and over in these magazines, because they are in the inner circle already. And obviously they continue to deliver in terms of creating beautiful, show-worthy interiors.
So that takes us to Rule #3,
Your interiors must be NEWSWORTHY. Which includes new colour combinations, a creative do-it-yourself project, a creative mix of high and low and above all collected looking. Then you can go about getting yourself KNOWN.
And the most obvious (but not to everyone) Rule #4;
They MUST be Professionally Photographed & Styled. Here’s a post that outlines the difference.
I still cringe when I think about the first set of photos I ever sent to a magazine to be considered. Not taken by a professional photographer and not even remotely styled. Oh well, live and learn.
Rule #5. A Fabulous Client is also a must-have. A space that is not ‘finished’ is obviously pretty hard to photograph. Recently, I showed you a living room that I decorated for a client (who was on a budget); however if she had not sprung for custom toss cushions, I would not have photographed the space because it was that finishing touch that turned the room from ho-hum to Hollywood glam.
Will you get published in 2011?