The first time I saw Kimberley Seldon speak at a designer event (approx. 5 years ago) she polled the room and asked “Who here is charging less than $100 per hour?” At the time I was charging $75 so I raised my hand along with a few others, and she responded “Shame on you! Do you think you have less responsibility than a plumber?” From that day on, I increased my rates and never looked back.
This past Friday I attended her book launch party at Salari Carpets in Kerrisdale, where she signed my copy of her new book, ‘The Business of Design Part 1’. Inside, Kimberley clearly outlines exactly what it takes to run a design business and her position is clear; design is 80% business and 20% creative, and that is exactly right.
Kimberley also talks about systems in her book and how to create them. I love this story: “McDonalds is often the gold standard of an orderly business model. The hamburgers are consistent each and every time regardless of which province, state or country you are visiting. That’s because Ray Kroc, the creator of the McDonald’s empire, worked on the business, not in the business. In other words, he didn’t make a single hamburger or tie an apron around his waist. Instead he created a system for making a very specific product – a McDonald’s hamburger. The system was so detailed and specific any teenager could follow it and produce consistent results each and every time.” Business of Design Part 1
What I love about Kimberley is how warm, funny and authentic she is. She is a great speaker and has lots of compassion for creative people and the trials and tribulations of running a business. And in her book, she’s really straight about creating systems to have Satisfaction by Design rather than the fallible system of Satisfaction by Luck. It’s a textbook and a workbook all in one, for how to do it right from the start. By the way, if you want to know how to double knot your pearls like mine, click here for a short video tutorial by my stylist Angie at You Look Fab.
I had a great time at Kimberley’s book launch, wish you were there!
Interior Design may look Easy; It’s Not! (an article from Style at Home that Kimberley wrote)
5 Ways to know if you should quit your Day Job to Become a Designer
Design Lessons from Elizabeth Stevenson
Why you should be Nice to your Suppliers
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