Some of you may have noticed that my posts have shifted considerably over the past few months to less rather than more.
In the last year with all the time I’ve spent sitting in freezing cold hotel ballrooms looking at my business and thinking about what to do to make it better, I’ve learned that less is more.
Way better to write a quality post, rather than many little ones that clearly didn’t take as much time and effort.
Many people who teach blogging seem to spend a lot of time talking about how to get more subscribers, but rarely does anyone talk about how to keep people from unsubscribing.
And that’s big for me because my business model depends on my blog.
I was following a thread last week on Facebook where design bloggers were engaged in a lot of dialogue about the lack of comments on their posts, some had turned their comments off entirely so they could focus more on just writing a great post and less on being upset about how many comments each post generated.
I felt lucky and grateful to have you as my reader because when I write a post, it’s not just crickets out there! You’re engaged, you email me, post comments, I have coffee with YOU too on the mornings that you’ve received my post and it’s joyful for me.
Anyway, back to the point of my point.
Instead of having a retail studio or a large design firm like many designers, my store and my business is this site. I am in the business of design and colour and teaching design and colour. It’s why I focus more on training and writing rather than having 5 or 6 design projects on the go at any given time.
So it’s a good thing I like writing because that’s what it takes to keep all of this going.
I find it really hard to create beautiful design projects in Vancouver without shipping almost everything from the U.S. and that gets very expensive unless you can go across the border to a post office and pick stuff up yourself, which is almost impossible unless you live less than 30 minutes from the border like I do.
The choices in this city are really high end furniture stores, or the big box “Buy a couch, get a TV for free” stores. It’s why HomeSense (HomeGoods for those of you in the U.S.) is so big here.
I find that any furniture store worth going to in Vancouver is a U.S. based chain. For years, all we had was Restoration Hardware and Pottery Barn. There are so many unique home decor stores that have opened and closed.
Even Target couldn’t make it here because it wasn’t cheap enough for Canadians and they certainly didn’t have the kind of interesting products we’d always hear about in the U.S.
One of the reasons these stores don’t last is because real estate in Vancouver is so expensive that by the time most people finally buy a place, they don’t have a lot of money left over to decorate.
Of course there are many high end clients here who can afford expensive furniture but they are not my ideal client because they also need full-service design and I’m not set up for that.
Plus to be honest, I’m not world-travelled and educated-in-art enough to have clients who are willing to spend $10,000 on artwork or a console for example.
Clients who work with me have to be willing to handle the purchasing of a lot of pieces themselves. Which means, they are driving to the border to pick up merchandise if necessary.
Right now I’m working on a project with a really wonderful client who is so excited about the transformation of her house, I’m just loving it and realize how much I miss decorating because I have focused so hard on the training side of my business these past few years.
I’ve always done lots of on-line consulting which I really love as well but I don’t get to see the end result because what I’m doing inside most consultations is giving clients a plan that they can execute themselves.
What I really love about all the on-line work that I do (and I can’t ever give it up) is that it keeps me on the pulse of where colour is in the world, because I have clients from all over the world.
So many people ask me about computer calibration, questions like “How can you possibly choose colour for people when everyone’s computer is different?” and I have one answer for you and it is; to choose colours successfully you have to Understand Undertones™.
And obviously if choosing colour online for people did not work, I would be getting emails and phone calls telling me I suck! And then that would be the end of it.
This past weekend I organized a birthday party for Terreeia (yes she’s a sensitive Pisces) and spoke to two friends at the party who had been job hunting for a while and I realized that in this economy, you have to do a lot of different things in order to be creative if that’s the job you want.
When you prepare and set yourself up this way, It’s easier to shift and change when you notice one area of your business doesn’t work as well as you thought it would.
I’ve noticed that it’s really important to stay true to myself as my business model has changed over the years.
I really am passionate about this business of colour and design and I had no idea that I had so much to say until I started writing this blog over six years ago.
I’m also really happy that I finally have a Visa (they had to give me one when they saw that over 75% of my course participants were from the U.S). If you would like to transform the way you see colour, become a True Colour Expert.
Thank you for following me! I love and appreciate all of you!