Alright my lovelies, it's time to literally shake things up in the paint world!
Most of you are so behind with your colours it's totally painful.
I conduct on-line colour consultations all over the world and I use your fan decks.
Before I can even look up a colour on some decks, I have to read the instructions first.
A small child should be able to find a colour in your deck. Keep it simple. Colour is complicated enough.
Don't even get me started on architectural kits that are not on rings? Those are not even remotely designed for colour consultants. Individual chips in a box are designed for architects to pull out and stick on boards. If you ever want your paint specified by colour consultants, stick them on a ring.
Or do yourself a favour and shadow a designer who has to use your loose-leaf paint chips and let's see at the end of the call, if you would use that kit yourself? Who has the time to start filing them away? Not me.
Your colours should be organized by undertone so that your customers never pick a pink beige again by accident. How do I know this happens by accident? Because I spent four years working in a paint store. There are many hundreds upon thousands of homes that have been accidentally painted pink beige.
You should at least have a fantastic selection of neutrals. But most of you do not.
I don't get paid to use Benjamin Moore Paints in my colour system. I use it because my system works inside it.
My system works like this: Once you know the colours that fall into the undertone categories, everywhere you go in the world, you can look at any building or walk into any room and once determining the undertones, choose one of the neutrals in my system for the space. Or you can easily put together finishes, stone, tile with coordinating tones.
And it's totally transferrable to any paint deck. If you had the enough neutrals. But sadly, most of you do not.
Your brochures are mostly not useful. Four paint chips in a combination does not help anyone. What about the fixed and furnished elements in any given space? The minute you take those into consideration, and you must if you are going to have a harmonious and cohesive colour scheme, it renders your brochures, completely useless.
And stop putting peach and pink beige (we don't all live in California) into exterior colour palette brochures. Just because you can doesn't mean you should.
If you have a collection of colours that do not go from light to dark, you should let people know. Every designer in my workshop breathes a sigh of relief when I tell them that if they see a colour right beside another one on the same strip that doesn't look like it's the lighter or darker version, it probably isn't.
Hire colour consultants to help you with your fan decks. You should never work with anyone that hasn't conducted a minimum of at least 500 consultations. Work with a designer who understands the colour business. It's clear by looking at your materials right now that either you don't hire these people or you don't listen to them.
Mostly, you don't listen because I'm in the industry and I know some of you do hire designers that are in the colour business. But it's expensive to change colours, it means every single colourizer even in the tiniest paint store in a one horse town has to be replaced. I get it.
But the colour world has changed. You are limping along and way, way behind.
If you would like your home to fill you with happiness every time you walk in, become a client
Download my eBook, How to Choose Paint Colours – It's All in the Undertones to get my complete step-by-step system on how to get colour to do what you want.
To make sure the undertones in your home are right, get some large samples!
If you would like to learn how to choose colour with confidence, become a True Colour Expert. April in Toronto and Vancouver in May.
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